Benign Prostatic Hyperplasia

Introduction The process of urination is vital to the body for the removal of certain waste products. Normally, when the bladder gets full, urine is emptied from the body through the urethra in a process called urination. In urinary retention, a person’s bladder fills up and there is an urge to urinate but he is unable to completely empty his bladder. With chronic urinary retention, a person may be able to urinate, but he has some trouble starting a stream or emptying your bladder completely. He may urinate frequently, may feel an urgent need to urinate but have little success when he gets to the toilet; or he may feel he still have to go after having finished urinating. With acute urinary retention, he can't urinate at all even though he has a full bladder. Acute urinary retention is a medical emergency requiring prompt action. Acute urinary retention (AUR) is an extremely uncomfortable and potentially life-threatening condition characterized by a sudden inability to urinate associated with intense suprapubic discomfort. It is most often secondary to obstruction, but may also be related to trauma, medication, neurologic disease, infection, and occasionally psychological issues. Acute urinary retention (AUR) is one of the most significant, uncomfortable and inconvenient event in the natural history of benign prostatic hyperplasia (BPH). BPH is the virtual universal overgrowth of the prostate gland in men as they age. Various factors affecting BPH are age, genetic makeup, testosterone levels, and environment. As the prostate enlarges it compresses the urethra causing obstruction to urine flow. The urinary stream becomes smaller; there may be difficulty in initiating the stream, dribbling, and intermittent flow, frequency of urination, getting up at night to void (nocturia), inability to empty, or even inability to void at all (retention). Patient’s Profile Name: c Age: 69 Address: Civil Status: Married Chief Complaint: Difficulty in urinating ptc and bloody urine few days ptc Tentative Diagnosis: Acute urinary retention prob. Secondary to BPH History of Present Illness a. Present History Patient is 69 years old male retiree, a resident of PS Tagas, Tabaco City admitted at BRTTH with a chief complaint of dysuria. One week prior to consultation he had difficulty in urinating and presence of blood in the urine b. Medical History The patient claimed that he has hypertension and diabetes mellitus type II. Anatomy and Physiology Prostate gland The prostate is a walnut-sized gland that forms part of the male reproductive system. The gland is made of two lobes, or regions, enclosed by an outer layer of tissue. As the diagrams show, the prostate is located in front of the rectum and just below the bladder, where urine is stored. The prostate also surrounds the urethra, the canal through which urine passes out of the body. Scientists do not know all the prostate's functions. One of its main roles, though, is to squeeze fluid into the urethra as sperm move through during sexual climax. This fluid, which helps make up semen, energizes the sperm and makes the vaginal canal less acidic. Urinary Bladder The urinary bladder is a muscular sac for storing urine. The triangular base of the bladder, the trigone, is defined by the two ureters that deliver the urine and the one urethra that drains the urine. When empty, the bladder collapses, and folds (called rugae) from in the bladder wall. As it fills, the folds become distended and the bladder  becomes spherical. The wall of the bladder consists of three layers similar to those of  the urethra: the mucosa, the muscularis (here called the detrusor muscle), and the adventitia. Circular smooth muscle fibers around the urethra form the internal urethral sphincter. As a man matures, the prostate goes through two main periods of growth. The first occurs early in puberty, when the prostate doubles in size. At around age 25, the gland begins to grow again. This second growth phase often results, years later, in BPH. Though the prostate continues to grow during most of a man's life, the enlargement doesn't usually cause problems until late in life. BPH rarely causes symptoms before age 40, but more than half of men in their sixties and as many as 90 percent in their  seventies and eighties have some symptoms of BPH. As the prostate enlarges, the layer of tissue surrounding it stops it from expanding, causing the gland to press against the urethra like a clamp on a garden hose. The bladder wall becomes thicker and irritable. The bladder begins to contract even when it contains small amounts of urine, causing more frequent urination. Eventually, the bladder weakens and loses the ability to empty itself. Urine remains in the bladder. The narrowing of the urethra and partial emptying of the bladder cause many of the problems associated with BPH. Pathophysiology Urinary retention can be caused by an obstruction in the urinary tract or by nerve problems that interfere with signals between the brain and the bladder. If the nerves aren't working properly, the brain may not get the message that the bladder is full. Even if you know that your bladder is full, the bladder muscle that squeezes urine out may not get the signal that it is time to push, or the sphincter muscles may not get the signal that it is time to relax. A weak bladder muscle can also cause retention. As a man ages, his prostate gland may enlarge. Doctors call the condition benign prostatic hyperplasia (BPH), or benign prostatic hypertrophy. As the prostate enlarges, the layer of tissue surrounding it stops it from expanding, causing the gland to press against the urethra like a clamp on a garden hose. As a result, the bladder wall becomes thicker and irritable. The bladder begins to contract even when it contains small amounts of urine, causing more frequent urination. Eventually, the bladder weakens and loses the ability to empty itself, so urine remains in the bladder. The pathophysiology of bladder outlet obstruction in men with BPH has been attributed to both static and dynamic factors. The static obstruction is due to the bulk enlargement of the prostate encroaching upon the prostatic urethra and bladder outlet, whereas the dynamic obstruction is related to the tension of prostate smooth muscle. Diagnostic Evaluation and Lab Examination a. Ultrasound of whole abdomen * Normal * Gassy epigastria, gassy filled bowel loops * Empty bladder b. CBC WBC| 8. 1| RBC| 4. 16| Hemoglobin| 103| Hematocrit| 0. 31| Platelet| 273| c. Urinalysis Specific gravity| 1. 025| pH| 5. 0| Sugar| (-)| RBC| 13-15| Medical Treatment and Evaluation Treatment a. Admit to surgical ward. b. Labs: Ultrasound -CBC -Urinalysis c. I ; O q 4H d. Intravenous Rehydration e. Indwelling Catheter – To facilitate accurate measurement of urinary output for critically ill patients, Drug Study Ciprofloxacin Action: Interferes the conversion of intermediate DNA fragments into high-molecular-weight DNA in bacteria; DNA gyrase inhibitor. Indication: Adult urinary tract infections (including complicated); c hronic bacterial prostitis; acute sinusitis; lower respiratory skin, bone, joint infections; infectious diarrhea, exposure to inhalation anthrax; conjunctivitis, corneal ulcers (ophthalmic). Dose: PO 500mg q12h Adverse Effects: CNS: Headache, dizziness, fatigue, insomnia, depression, restlessness, seizures, confusion. GI: Nausea, constipation, increased ALT, AST, flatulence, insomnia, heartburn, vomiting, diarrhea, oral candidasis, dysphagia, pseudomembranous colitis, dry mouth INTEG: Rash, pruritis, uriticaria, photosensitivity, flushing, fever, chills, MISC: Anaphylaxis,Stevens-Johnson Syndrome MS: Tremor, arthalgia, tendon rupture Nursing Considerations: * Assess patient for previous sensitivity reaction Identify urine output; if decreasing, notify prescriber (may indicate nephrotoxicity); also check for increased BUN, creatinine. Nursing Care Management Ongoing Assessment * Monitor Intake and Output. * Assess Vital signs| Provides information about fluid balance, renal function as well as guidelines for fluid replacement. BP, Pulse, RR, and Temperature indicate response to fluid status. | Diet * Low Sodium diet| A diet high in sodium may raise blood pressure and caus e fluid retention, resulting in swelling of the legs and feet. | Sex Being sexually active may help keep the urethra open. But the patient should not get sexually aroused without ejaculating because the urethra may get blocked. Some treatments may also cause sexual problems. These problems usually do not last forever and most can be helped. Complications * Urinary Tract Infection * Bladder Damage * Chronic Kidney Disease| Urine is normally sterile, and the normal flow of urine usually prevents bacteria from growing in the urinary tract. When urine stays in the bladder, however, bacteria have a chance to grow and infect the urinary tract. If the bladder becomes stretched too far or for long periods, the muscle may be permanently damaged and lose its ability to contract. If urine backs up into the kidneys, permanent kidney damage can lead to reduced kidney function and chronic kidney disease. If you lose too much of your kidney function, you will need dialysis or a kidney transplant to stay alive. | References: Mosby, Elsevier. Mosby’s Guide for Nurses, 6th edition. Missouri, St. Louis: 2005 http://www. pennmedicine. org/encyclopedia/em_DisplayAnimation. spx? gcid=000136;ptid=17 http://www. nsbri. org/humanphysspace/focus4/ep-urine. html http://kidney. niddk. nih. gov/kudiseases/pubs/UrinaryRetention/ http://www. uptodate. com/contents/acute-urinary-retention http://www. ncbi. nlm. nih. gov/pmc/articles/PMC1477632/ http://www. scribd. com/doc/5989689/Case-Study-BPH http://wps. prenhall. com/wps/media/objects/3918/4012970/NursingTools/ch48_NCP_UrinElim_1316-1317. pdf http://www. drugs. com/cg/urinary-retention-in -men-aftercare-instructions. html

Houston Zoning Essay

Since its beginning the City of Houston has brought about much controversy over it land use policies, if any. According to its official site â€Å"The city of Houston does not have zoning but development is governed by codes that address how property can be subdivided†. Because of no Zoning restrictions Houston has grown to become a massive ununiformed collection of concrete. With no zoning in effect you can travel across Houston and come across multiple skylines, which can actually make Houston a unique place to live. I can recall a friend from Tennessee informing of how impressive Houston’s downtown skyline was, but come to find they simply talking about the Houston Galleria district. Houston cityscape, and Average Street or avenue is like no other cities of its size or greater. In a way zoning in Houston has become an increasingly complex topic, many property owners are speaking out more than ever. Many Property owners feel that while someone else’s land is th eirs, it shouldn’t affect their own. In Houston a phenomenon that’s not unfamiliar would be unwanted businesses or industries establishing themselves within areas the great majority would rather not be located near. For example, a sports bar across the street from a church or, a junk yard next to a single family residence. Home buyers in the Houston area eliminate the risk of having their property values decrease because of lack of zoning by purchasing their new dwellings in a â€Å"deed restricted† community, many located all throughout the city of Houston. Under the circumstances, home buyers agree to purchase their home a community of this type giving authority to a hired home owner’s association to keep their community and home values well up kept. In the textbook (Texas Politics: 12th edition), Political science professor Daniel Elazar identifies three broad developed patterns of political culture; moralistic, traditionalistic, and individualistic. Daniel groups the various states between the groups by their structure of government and citizens. He identifies that Texas would be under the individualistic political culture. According to Professor Elazar â€Å"in the individualistic political culture, citizens understand the state and nation as marketplaces in people strive to better their personal welfare†. Citizen participation is encouraged only as a means of individual achievement and discouraged when it attempts to redistribute wealth. Being the largest city in the  individualistic state of Texas, one definitely can understand why or how its municipal setting mimics the big picture. Houston zoning laws can be viewed as a way to support the idea of individual growth versus the growth of the whole community. When som eone purchases land in Houston, it’s typically the end of story and just that. You do as you pleased with your private property. The land / property now become a reflection of its owner. A business minded man will make his property profitable, while some other average may not see his for that reason. Nevertheless, with no zoning it doesn’t matter, who or where things are being placed. Many Houston residents have grown to love some benefits of no zoning, as well as visitors, after the initial shock. For what it’s worth no zoning has allowed Houston to become one huge convenient city. Unlike a citizen of a traditional zoned city, a Houston resident doesn’t even have to leave their surroundings to get all their errands done in one making Houston the ultimate â€Å"stop and go†.

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A Person who Had a Significant Influence on You Essay

A Person who Had a Significant Influence on You - Essay Example It is much harder for outsiders to make their mark in an established market, and so I admire him particularly for achieving this, and for making it possible for others to follow in his footsteps. Sebastian Kaindl has always believed in my ability, and I have been working with him very seriously since 2009. At first I noticed mainly that he knew all about the various skills and techniques that a professional footballer needs to work on. I valued him for his knowledge, and I followed his instructions very closely. He invented a special training system to build explosive, fast and strong athletes, and I was extremely keen to follow this career path, and so I concentrated on the detail of the footwork, on building up speed, and understanding the difficult arts of changing direction and sprinting mechanics. These are subjects which I had found quite boring in school, but when they are understood in the context of football it becomes very clear why we need to know about them. Sebastian Kai ndl has a great enthusiasm about the knowledge that lies behind the game, and this enthusiasm is evident in all the classes that he takes. For someone who is so successful, he is also quite a modest guy. He told me that other people have done excellent work in designing training methods in the past, and that we should never give up learning how to improve what we do. He incorporated some of Louie Simmon’s techniques, for example, because thought that this was the best approach for strength techniques. I noticed also that Sebastian Kaindl takes notice of the individual needs and situation of each athlete. In the past I have taken part in training squads where one set of exercises was designed for the whole group, and no variation was allowed. This might be good for creating team spirit but it is not the best way to achieve individual excellence. Thanks to Sebastian Kaindl I have learned to believe in myself, and to push always for a training regime that is ideally suited for m y needs. The mix of exercises that I have been doing with him ranges from Boxsquatting with bands, to Olympic lifts, medicine ball work and a wide variety of different jumps. I don’t know where he learned all these different techniques, but he certainly knows how to pick them and build them into a tailor-made regime for each person. When I was younger I used to think that being good at football was all about technique and fitness. Thanks to Sebastian Kaindl’s training and personal example I have learned that there is a lot more to it than that. Some of the things that make the difference between a good player and a great player are more to do with how a person thinks. One of the first lessons I learned from him was that discipline has to come from inside yourself, and that developing self-discipline leads on to reliability, dedication continuity and all the qualities that football managers and leaders look for in their players. I have seen so many examples of exception ally talented players who have ruined their chances through lack of discipline for example in terms of sticking to the prescribed diet or attending all of the sessions. I used to watch him as he prepared for a session and it was clear that he came with his mind already fully focused on the task ahead. He was not late for appointments and he treated people with

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Quantitative and Qualitative Research Essay Example | Topics and Well Written Essays - 1000 words

Quantitative and Qualitative Research - Essay Example The two journals selected include: Task Force Report on Adult Education Survey and A Statewide Survey of Special Education Administrators and School Psychologists Regarding Functional Behavioral Assessment. The surveys were carried out by the European Commission and the University of Nebraska respectively. The main aim of the adult education survey is to enhance adult education all over the world due to the competitive job market (Glaude, 2005). The European Commission found out that need to provide information to adults who want to participate in education is essential. The European Commission thought that, in a knowledgeable society, individuals need to update and complement their skills, competencies and knowledge throughout their lives. This is so as to maximize their individual development, as well as to uphold, and improve their position in the labor field. The main aim of the special education survey, on the other hand, was to study the views of special education administrator s, as well as school psychologists, concerning the extent to which educators are aware of Functional Behavioral Assessment (FBA). The survey was also to find out if the educators in this program had adequate training (Nelson, 1999). Both the surveys were well organized. The European Commission, in its adult education survey, employed professional personnel to run through various data regarding the work market to see where adults who are not educated stand (Glaude, 2005). The University of Nebraska team, on the other hand, engaged other universities to come up with its findings. These universities where: Arizona State University and University of Phoenix (Nelson, 1999). They also used other personnel from outside the university who were familiar with the Functional Behavioral Assessment program to come up with their findings. The two surveys used diverse sources to collect data. While the adult education survey used job market experts to collect its data, the special education used t eachers, doctors as well as students themselves to collect data. The adult education survey was meant to foster adults into undertaking education so as to fit into the competitive job market today. The special education survey, on the other hand, was to find ways in which students with disabilities could be incorporated into normal learning. They used methods such as interviews and Computer Assisted Personal Interviews (CAPI) to collect data. The final sampling unit according to the two surveys concentrated on carefully selected individuals (Glaude, 2005). The surveys were based on a probability sample. Their recommendations were to use a stratified sample of individuals, at least along with age and gender, as well as disability. In conclusion, according to the adult survey, it was identified that learning is one of the top determining factors in a person’s life. Hence, adult education is a central tool of achieving lifelong goals. The survey, therefore, concluded that each a dult who does not have adequate education should undertake the course (Glaude, 2005). The special education survey, on the other hand, concluded that each student with a disability should receive exceptional care at his or her studies. They need to have enhanced treatment, and attention so that they could study just like other students (Nelson, 1999). Question 2 Correlational research is research that studies the covariation of two or more variables (Research Methods,

Answers on history (Liberalism, State Sovereignty, Marxism, The Cold Essay

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Industrialized Poets Essay Example for Free

Industrialized Poets Essay Edgar Allan Poe, Walter Benjamin, and Arthur Rimbaud all lived in the turbulent 19th Century where the idyllic countryside was giving way to the industrialized world. Their poetry reflects the profound impact industrialization’s onslaught had on the world. Starting from Edgar Allan Poe, to Arthur Rimbaud and finally to Walter Benjamin this paper will discuss the effect of industrialization on their respective worldview vis-à  -vis the situation of the world during their life time. A City in the Sea By Edgar Allan Poe Lo! Death has reared himself a throne In a strange city lying alone Far down within the dim West, Where the good and the bad and the worst and the best Have gone to their eternal rest. There shrines and palaces and towers (Time-eaten towers that tremble not!) Resemble nothing that is ours. Around, by lifting winds forgot, Resignedly beneath the sky The melancholy waters lie. No rays from the holy heaven come down On the long night-time of that town; But light from out the lurid sea Streams up the turrets silently — Gleams up the pinnacles far and free — Up domes — up spires — up kingly halls — Up fanes — up Babylon-like walls — Up shadowy long-forgotten bowers Of sculptured ivy and stone flowers — Up many and many a marvelous shrine Whose wreathà ©d friezes intertwine The viol, the violet, and the vine. So blend the turrets and shadows there That all seem pendulous in the air, While from a proud tower in the town Death looks gigantically down. There open fanes and gaping graves Yawn level with the luminous waves; But not the riches there that lie In each idols diamond eye — Not the gaily-jeweled dead Tempt the waters from their bed; For no ripples curl, alas! Along that wilderness of glass — No swellings tell that winds may be Upon some far-off happier sea — No heavings hint that winds have been On seas less hideously serene. But lo, a stir is in the air! The wave — there is a movement there! As if the towers had thrust aside, In slightly sinking, the dull tide — As if their tops had feebly given A void within the filmy Heaven. The waves have now a redder glow — The hours are breathing faint and low — And when, amid no earthly moans, Down, down that town shall settle hence, Hell, rising from a thousand thrones, Shall do it reverence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The setting is in a city in the west ruled by death who is worshiped by all. This set is often quoted or at least used for the crafting of gothic films or at work. Death looks down upon all from his high tower, like Sauron atop Barad-Dur. The city has ‘domes, spires and kingly halls, and fanes and Babylon like walls. The poem makes a rather ironic point because the west has always been associated with good and life and the east with evil and death. For example, in Tolkien’s Lord of the Rings Trilogy Aragorn is the goodly Lord of the West while the Sauron commands a legion of evil Easterlings.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Poe speaks of a brooding end of days when ‘the waves now have a redder glow, the hours are breathing faint and low.’ The waves turning red as a sign of hells coming because red is the color of fire and hence the color of Hell and the Devil. ‘and when, amid no earthly moans, down, down the tower shall settle hence, Hell rising from a thousand thrones, shall do it reverence. It would appear that the poem speaks of the city of death as if it were superior to Hell. Rather, as if Hell were subordinate and must pay homage. The end is a creepy scene where the Devil expresses gratitude to the devil for allowing him to come and rule the Earth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As can be expected of Edgar Allan Poe the setting is dark and brooding. In relation to the modernization being experienced during Poe’s time it is quite possibly a comment on the widening gap between the rich and poor as a result of industrialization, specifically the factory system. Poe lived in the early 19th Century in his time factories were being setup left and right. People were migrating from the provinces to the cities in order to get jobs at the factories because the cottage industries they used to have were no longer viable. Instead they had to move to cities. The cities were grim gothic environs in their own right. Sanitation, Housing, and food were all in short supplies. The cities were dirty, grimy, disease ridden affairs for the vast majority of the rural immigrants. Life was short and dangerous, they lived miserable lives often working in inhuman conditions for factory owners who ruthlessly abused them. Contrast this with the capitalists who owned the factories. The newness of the factory system meant that laws were not yet in place to protect the rights of the workings. Unscrupulous factory owners worked the peasants to the hilt. Fourteen-hour work days and Six-day work weeks were not unknown. Wages were a scandal, with no wage boards or unions to protect them and with the labor being a buyers market most workers had no choice but to accept the poor wages or be unemployed. As a result, the factory owners could become oppressively rich. In fact, in the Victorian era the Nobles and the now-wealthy Capitalists mingled as equals in the lavish parties of the day. Men like Vanderbilt and Astor could afford to build Palatial estates fit for kings quite possibly at the expense of the wretched workers in their factories. In my opinion, aside from his already dark and brooding outlook and writing style, Edgar Allan Poe was inspired to write A City in the sea by his exposure to the factory system. The oppression of the workers vis-à  -vis the extreme privilege of the owner may have further jaded mr. Poe. He would is not the first, and he was certainly not the last to suggest that Hell itself will rise from the City in the Sea. Moving forward, Arthur Rimbaud’s Une Saison en Enfer or A season in hell was written at the time when he was recovering from a gunshot. The book has had considerable influence on later Surrealist writers it was considered a revolutionary work because it shunned conventional description, straightforward narrative and didactic purpose. His work revolts against naturalism, precision and objectivity. Rimbaud relies on suggestion and evocation rather than concrete depiction. For this paper we will focus on the second poem Bad blood. The poems read like the confessions of a self-confessed scoundrel. And why should it not? Rimbaud had a homosexual lover named Paul Verlaine who later shot him when they broke up. The book was direct result of his shooting and the tumults he underwent while recovering from the wound. Initially the book was unsuccessful. The poem Bad Blood, like the rest of his work, reads like the rants of a self-confessed scoundrel. He explores his pre-Christian, Gaellic origins and emphasizes his alienation from modern civilization. Scholars are at variance as to what the actual theme of his work is. However, the general consensus is that it has to do with the Narrator’s struggle to reconcile the ideals of Christianity with the Hypocrisy and Corruption of Western Civilization. There are many dualities presented and exposed for what they are. In relation to his times the Hypocrisy and Corruption was at its hilt. In those days nearly every European power had colonies overseas. All European nations, at least in the west, professed freedom and civil liberties as inalienable rights. Slavery and serfdom were obsolete and illegal in Western Europe. Yet all one has to do is leave the confines of continental Europe so see that slavery is still widely practiced. I believe that as result of modern printing and communication methods like the Morse code and the AFP news began to travel faster than it did before. This exposed Rimbaud to the many forms of Hypocrisy and Corruption that crippled the morale fiber of Europe. For example, Africans are treated as second-class citizens in their own country. They are forced to work inhumane conditions in the mines, plantations and farms of their European masters for little or no viable compensation. Civil liberties are denied to colonials to the hilt, in the Philippines the Spanish are allowed to beat up the locals just for not showing them the proper deference. In fact, he did not have to go very far. There were many reports of women and children working in English coal mines. They even went on strike to protest their inhumane wages and working conditions. Normally news from England would take days or even weeks to reach continental Europe and vise versa but thanks to the telegraph a worker’s strike in Paris can be known to Londoners as quickly as the next day. Finally, Benjamin’s work was perhaps the most heavily affected by industrialization. In fact, his book Paris, Capital of the Nineteenth Century is almost entirely about the advances and changes brought about by the rapid industrialization of the bygone century. The book outlines the changes in almost glowingly utopia perspective. This is in contrast to the dark, brooding and negative views of the previous authors. For example, the first chapter â€Å"Arcades† points out that material and social conditions that makes Arcades possible. With the advancement of capitalism, Arcades have become obsolete, replaced by the department store. As an aside, Benjamin refers to Arcades as almost utopian paradises. The next chapter about Daguerre photography mentions the role of photography in transforming art. The chapter also mentions how photos become a commodity and emphasizes the commodity trade of photographs in relation to portraits. Benjamin will later refer to this as unconscious optics. The fourth chapter points out how the rapidly industrialized world has successfully separated home from work. In the olden days of Agriculture people worked that land where they lived. In his day people traveled quite far to reach the factories and shops where they worked.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Simply put, Benjamin chronicles the changes that industrialization has brought about. It is appears he view industrialization as positive since there are few mentions of the negative aspect of it. Instead Industrialization is viewed positively as a means to improve the lives and livelihoods of people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Industrialization brought about massive changes during the 19th century. Poets and writers as purveyors and chroniclers of the people’s world-view are not isolated from these sweeping changes. These authors are just a few examples of how the great changes of their times greatly affected their styles.

Unemployment And Its Effect Essay Example for Free

Unemployment And Its Effect Essay Unemployment has always been considered the single most serious individual, social and economic problem since the emergence of industrialization and specialization of work. The ability to work and earn is considered as one of the fundamental cornerstone of any functional society. However, when people who can work are deprived of it and are forced to waste their otherwise productive time that could have invested in their own material l prosperity while adding value to the nation. It has also various personal, moral and ethical dimensions associated with it that plays pivotal role in determining the well-being and prosperity of individuals, family, society and ultimately the entire nation. The combined effect of all of these factors is that unemployment has become the most studied phenomena in modern social and economic studies. The unemployment situation At present the unemployment rate in U. S is close to 4. 4 percent of the working population, which implies that a staggering 6. 7 million people stand unemployed (Employment situation summary, 2007). The social and economic effect of such large number of people being jobless is worrisome for the overall health of the economy. It implies that millions of working hour wasted every day, aggregate loss of hundreds of millions of dollars per day, greater stress on families and individuals, rise in poverty, unequal distribution of wealth, decline in health standards of the unemployed people and their dependents, rise in criminal activities and drug dependency, suicide related instances and increased stress on government social security programs which further translates in constraints on economy and society. Persistent situation of unemployment causes people to loose their self-esteem, position and status in society, pushing them to social margins where they become depressed, alienated and feel redundant. Unemployment also decreases the working potential of unemployed people, so that when they try to return to mainstream their capacity to work and perform is substantially reduced and their skill set lost or obsolete. Types of Unemployment There are following major types of unemployment seen in the labor market (Krugman, 1994). 1. Frictional unemployment- The period of unemployment when people are switching from one job to another. 2. Cyclical unemployment – When the demand of labor in market periodically shrinks and grows due to recession in business 3. Structural unemployment- This type of unemployment is caused when the profile of job seeker and job are mismatched causing stress for the employee and the employer 4. Technological unemployment Perhaps the oldest kind of unemployment which happens due to people being replaced by new machines and technologies 5. Classical unemployment When market undervalues the labor. 6. Seasonal unemployment – Unemployment in those job sectors that are seasonal such as tourism, construction, and sports and game professions. Issue of high and low unemployment Although persistent and high level of unemployment is debilitating, a certain level of low unemployment is considered good for economic growth as it creates incentives for economic growth and contribute to long-term stability and security in job market (Bernstein, Mishel, Schmitt, 2001). Low unemployment rate is an strong indicator of prospering economic conditions and give greater bargaining power in the hands of workers, where they are able to negotiate with employers on better pay-scales and facilities. On the other hand, high rates of unemployment are typically result of economic recession. The business is not in state to supply adequate number of jobs, and workers are put at serious disadvantage in terms of selection of jobs, wages, and security, creating a situation of continuous strain. Bernstien. J, Mishel L. Schmitt, J. . 2001. The State of Working America, 2000-2001: ILR Press: Ithaca, NY. Employment situation summary. 2007. Bureau of Labor Statistics. United States Department of Labor. Retrieved from web on 17. 04. 2007. http://www. bls. gov/news. release/empsit. nr0. htm Krugman, P. 1994. Past and Prospective Causes of High Unemployment. Retrieved from web on 17. 04. 2007. http://www. kc. frb. org/PUBLICAT/ECONREV/PDF/4q94krug. pdf

Quality Management Implementation In The Indian Automobile Industry Management Essay

Quality Management Implementation In The Indian Automobile Industry Management Essay To examine the success level of TQM implementation in an automobile industry by analysing the strengths and weaknesses of its critical success factors. 2. Research Questions What are the critical success factors of TQM implementation in an automobile industry? To what extent have the critical success factors of TQM been implemented in the automobile industry through the analysis of the strengths and weaknesses of the critical success factors of TQM? 3. Hypothesis 1. In an automobile industry there exists a critical set of success factors for successful implementation of total quality management. 2. The extent of TQM implementation is positively and significantly associated with the strengths of the Critical Success factors. 4. Introduction Total Quality Management is not a destination but a journey toward improvement. V. Daniel Hunt. Quality by no means is a new concept in modern business. In October 1887 William Cooper Procter, told his employees, The first job we have is to turn out quality merchandise that consumers will buy and keep on buying. While working with Daimler Chrysler to improve its quality several decades ago, a Vice President of the United Auto Workers stated the importance of quality: No quality, no sales. No sales, no profit. No profit no job. One of the key elements of Fords 2002 Revitalization Plan was to Continue Quality Improvements. The top two vital few priorities set by Fords president for North America were Improve Quality and Improve Quality. Thus we can see that quality assurance has been an important aspect of production operations throughout history. Although initial initiatives focussed on reducing defects and errors in products and services through the use of measurement, statistics and other problem solving methods, organizations began to recognise the lasting improvement could not be accomplished without significant attention being given to the critical success factors that contribute to the quality of the management practices used on a daily basis. The real challenge today is to ensure that managers continue to apply the basic principles on which quality management and performance excellence is based. The global marketplace and domestic and international competition have made organizations around the world realise that their survival depends on high quality. As the business world becomes more complex, quality must be approached from a system, rather than a process perspective. Quality has transitioned from control, to assurance, futher on to management. Thus it is important to understand the various critical success factors which are responsible for the effective implementation of TQM. 5. Literature Review 5.1 Background The roots of TQM can be traced back to early 1920s when the concept was developed in Japan in the late 1940s and 1950s and pioneered by Americans Scholars Freigenbum, Juran and Deming. Total quality management (TQM), in its total effect is to involve all stakeholders in organization fully in programs that will increase organizational productivity, its profitability, effective work-place efficiency, improved job satisfaction, employee morale, and continuous product quality improvement. Quality is a term that has significant meaning to both the producer and customer. In todays global cut-throat marketplace, the demands of customers are continuously increasing as they require improved quality of products and services. Total quality management (TQM) has become increasingly prevalent as one of the management strategies in companies today with the objective of ensuring customer satisfaction and loyalty, besides improving products and service quality and reinforcing continuous improvement known as Kaizen. TQM is the only instrument to either maintain competitive advantage or survive competitive disadvantage (Spitzer, 1995). Total quality management is a major factor in the business quality revolution that has proven itself to be one of the 20th centurys most powerful creators of sales and revenue growth, genuinely good new jobs, and soundly based and sustainable business expansion (Feigenbaum , 1999). 5.2 What is Quality? In todays business there is no single definition for quality. One of the ways quality can be defined is as the totality of features and characteristics of a product or service that bears on its ability to satisfy the given needs (American National Standards Institute, 1978). Quality can be defined as the process to meet or exceed a customers expectation. The term Total Quality Management was developed by the Naval Air Systems Command to describe its Japanese style approach to quality improvement and became popular with business in the United States during the 1980s. Total quality is based on 3 basic principles: To focus on customers and stakeholders Ensure participation and teamwork by everyone in the organization Creating a process focus supported by continuous improvement and learning Total quality management is one of the measurements used in the automobile industry to ensure that the cars manufactured are reliable, satisfying the consumers at large and to ensure competitiveness in the market, as well as conformance to the international standard. All the existing automotive industries have reduced costs, increased process efficiency and strive to improve the quality of their products and services by meeting the needs of the people they serve through the application of total quality management (TQM) principles. As the competition is increasing globally quality management is gradually becoming important to the leadership and management of automotive industry. By implementing the following quality management tools, organizations will produce benefits for owners, employees, customers, suppliers and society as a whole. 6. Concepts of TQM Philosophy Many companies like Ford Motor Company, Motorola and Toyota Motor Company have implemented TQM in order to meet customer requirements. There are six main concepts of TQM philosophy (J Juran, G Merli): Concept Main Idea Customer Focus Goal is to identify and meet customer needs Continuous Improvement A philosophy of never ending improvement Employee Empowerment Employees are expected to seek out, identify, and correct quality problems Use of quality tools Ongoing employee training in the use of quality tools Product Design Quality should be in built in the process, sources of quality should be identified and corrected Managing Supplier Quality Quality concepts must extend to a companys suppliers Measurement Feedback Process performance in financial and non financial terms should be measured and feedback provision should exist. Training Development Training programs along with education for the suppliers and subcontractors are covered 6.1 Customer Focus For every company customer is the king. The automobile industry also depends on their customers and strives to meet their needs and also exceed their expectations (ISO) by providing a perfect product. It is never easy to determine what a client desires due to their changing tastes and preferences for cars. The automobile companies must constantly gather information constantly, by research groups, market studies, and meetings with clients, in order to remain close to clients tastes. Customer Driven Quality Cycle The customer driven quality cycle provides a view of the process in which customer needs and expectations are translated into perceptions during the design, production, and delivery processes (Bruce T. Barkley, James H Sailor, 2001). 6.2 Continuous Improvement The term continuous improvement means incremental improvement of products, processes, or services over time, with the goal of reducing waste to improve workplace functionality, customer service, or product performance (Suzaki, 1987). Customers expectations are always shifting to a higher level due to better and better results. When customers assess quality, not only do they compare companies to their last years performance but also to every other competitor that company has (B. Abohimed, 2001). TQM is concerned with continuous improvement in all spheres of work like strategic planning and decision-making, to detailed execution of work elements on the shop floor. Kaizen as it is referred in Japanese means change or the action to correct while Zen means good implying that Kaizen means a change for good or an action to correct something to make it better. Kaizen aims to eliminate waste by improving standardized activities and processes. One of approaches that help automobile companies is to constantly improve is the plan -do- study act (PDSA) cycle which describes the activities a company needs to perform in order to incorporate continuous never ending improvement in its operation (Deming, 1950). Source: Chicago Tribune PDCA cycles first step is to plan. Management must evaluate the current procedures and make future measures to evaluate performance implementation plans based on any problems they find. The next step is to Do which means implementing the plan by documenting all changes made and collecting the data for evaluation. The third step is to Check, i.e. study the data collected in the previous stage. The data is evaluated to see whether the plan is achieving the goals established in the plan phase or not. The last phase of the cycle is to Act according to the results found in the first three phases. Over the long run, superior performance depends on superior learning. (Peter Senge, 1960). Continuous improvement should be a part of the daily work by being practised at personal, work unit, and organizational levels. 6.3 Employee Empowerment Empowerment as a process of decentralizing decision making in an organization, whereby managers give more discretion and autonomy to the front line (Brymer, 1991). Continual and extensive training in quality measurement tools is provided to the workers in order to empower them to make decisions relative to quality in the production process and their contributions are highly valued. Source: Employee Empowerment: The Rhetoric and the Reality (Pearson, 1995) One good strategy that enhances the feelings of empowerment in employees is expressing confidence in them as well as establishing a realistic high performance for them by creating opportunity for employees to participate in decision making and giving them the autonomy to form bureaucratic constraints. Employees are always in the best position to detect problems and impose improvements if they are equipped to take steps to make improvements (Wilkinson, 1997). 6.4 Use of Quality Tools TQM requires the employees to identify and correct quality problems using certain graphical and statistical methods to plan work activities, collect data, analyse results, monitor progress, and solve. These are also known as the seven means for quality control which are: Cause and effect diagrams Scatter diagram Flowcharts Pareto chart Histogram Control charts Checklist 6.5 Product Design Every company should ensure that while building quality into a product it should meet a customers expectation which is not an easy task as customers often speak in everyday language. A product that is meant to be attractive, strong or safe can have different meanings to different customers. It is necessary to convert customers everyday language into specific technical requirements in order to produce a product that customers want. A valuable tool to translate the voice of the customer into specific technical requirements is Quality Function Deployment (QFD). QFD originated in 1972 at Mitsubishis Kobe shipyard site. It benefits companies through improved communication and team work between all constituencies in the value chain, such as between marketing and design, or between design and manufacturing. For example an automobile manufacturer would evaluate how changes in materials would have an impact on the customer safety requirements. Designing Production Systems for Quality These three are the important production system design objectives. After Ford acquired Jaguar, Jaguars quality improved rapidly due to production system changes. This was due to Ford adopting Toyotas production process at the Jaguar plant which proved that production system affects quality (Smith, 2001). Also Ford analysed incidents when defective purchased parts caused Ford to halt shipments of vehicles which made Ford conclude that manufacturing problems caused 83 percent of these incidents, while design problems caused17 percent. (Wilson and Sedgwick, 2002) QFD is a systematic procedure which is used to help build quality into the upstream processes and also into new product development while avoiding problems in the downstream production and delivery processes. 6.6 Managing Supplier Quality TQM extends the concept of quality to a companys suppliers. The philosophy of TQM extends the concept of quality to suppliers and ensures that they engage in the same quality practices. If suppliers meet preset quality standards, materials do not have to be inspected upon arrival. With the shift in emphasis from price to quality, automobile manufacturers have had to restructure their ties with their suppliers. Spokespeople for the automobile manufacturers generally emphasize how they are trying to build more cooperative relationships with suppliers, based upon long-term contracts, information sharing, and trust (Gardner, 1993). Some of the benefits of developing long term business partnership include: Reduction and elimination of the inspection of supplied parts and materials. Improved product and service quality, and delivery performance and responsiveness. Value for money purchases Security and stability of suppliers Transfer of ideas, expertise and technology between customer and supplier and dissemination and implementation of best practise. Exposure of the supplier to new tools, techniques, systems and business practices. 6.7 Measurement Feedback Deming has given utmost importance to the fact that all business processes should be a part of a measurement system along with a feedback structure. The feedback received should be studied by managers to identify the causes of variation at each step in a process, and then concentrate on improving that subset of processes. (Paul Arveson, 1998) This framework translates the voice of the customer into measures of performance which the organization can identify and improve. It also deals with internal measures of performance, assessment of the suppliers and development of rewards and recognition. 6.8 Training Development Companies committed to quality and high performance invest heavily in training and education as such investments add value to organizational capabilities. The leaders in quality like Deming, Juran, and Crossby actively promoted quality training and education. Training generally includes quality awareness, leadership, project management, communications, teamwork, problem solving, interpreting and using data, meeting customer requirements, process analysis, process simplification, waste reduction, error proofing efficiency and safety. 7. Studies on TQM As the Indian economy is globalising, achieving quality excellence is becoming one of the basic goals of all companies specially the automobile companies. Many companies are trying their best to get their hands on the Deming Award awarded for achieving for quality standards in their manufacturing activities. According to a few studies done around the world by a few companies on TQM, it has been found that TQM has got a positive influence on a companys growth and success. When the financial performance of 600 quality award winner companies was analysed, it lead to the conclusion that when TQM is implemented effectively, the financial performance also improves drastically (Singhal and Hendricks, 1999). TQM also helps companies to increase their market share and improve their competitiveness as found in a study done by Mohrman and Powell in 1995. TQM is considered to be a direct factor in influencing the corporate performance of a company. According to a study carried out on the efficiency levels of TQM in India, it was found out that TQM implementation in Mahindra Mahindra, one of the top India automobile companies considerably improved its performance. A similar survey carried out in Larsen Toubro concluded that TQM has a significant impact on the companys financial performance (Singh, 2000). TQM implementation in Indian industries even though is in its growth stage, is bringing about incredible changes in the performance of the organizational work force and helps in increasing the productivity and reducing costs. Total Quality Management has gained for itself a substantial acceptance in Indian automobile industry with the aim to raise the performance standards if Indian companies to world class level (Dinesh Sethi, Deepak Tripathy, 2006). But implementation of TQM is not an easy task. Many companies still do not commit themselves to its implementation whole heartedly (Downs and Mohr, 1980, Miller, 1993). One of the major success factors for implementation of TQM is a strong level of organizational commitment. Four more indispensible questions required for each company to answer for the successful implementation of TQM are: 1) Is there a presence of top management involvement? 2) Does the company face opposition from workers organizations? 3) Is the middle/upper management involved and interested? 4) Does there exist an organizational quality culture? A Total Quality strategy is effective only through the long-term commitment and devoted appliance by the top and middle management. The top management is held responsible for setting goals, strategically planning and allocating resources to aid implementation of all plans and initiatives. (Deming, 1982 Oarvin, 1987). Another important aspect for successful TQM implementation is employee participation promoted at all levels. Individual responsibility can be discharged only if power is delegated in different degree at all levels across the organization. Also the mission, vision and policies of a company should be consistent with those of TQM. Visionary leadership of the top management and complete involvement of the middle management along with the support of employees results in TQM being a successful endeavour in the company. It is has been found out that 62% of the Indian automobile sector believes to follow TQM as a guiding philosophy while 38% has still not adopted TQM as a guiding philosophy (Caravatta, 1997, Sharma, 1997, Agrawal, 1999). It is estimated that 70 % of the India automobile sector promises on time delivery more than 80 % of times. According to the world standards, Indian automobile industry is lagging behind. Only 52 % of the automobile companies are working towards achieving a cost reduction of more than 5% while shockingly still 48% of the organizations do not consider cost reduction as an important aspect. Unfortunately only 10-15% Indian automobile companies are using quality cost as measure of their quality performance thereby loosing an opportunity to spot critical areas for improvement (Harrington, 1997) 8. Six Sigma Motorola pioneered the concept of Sex Sigma as an approach to measuring product and service quality in the year 1987. Six Sigma provides an outline for implementation of a total quality system. The word Sigma in Six Sigma implies process performance. Six Sigma acts as a differentiator between world class and average manufacturing companies with benefits in scrap and rework costs, reject rates, achieved through teamwork and by removing organizational boundaries. It is a statistical unit used for measuring a units quality, with not more than 3.4 defects per million opportunities which imply achieving a quality standard of 99.99966%. Six Sigma covers the whole organization, including suppliers and customers (Quality Times, 1998). Six Sigma approach focuses on reducing variability and achieving excellence by working on three key strategies: Process optimization, standardization, and control Part standardization and certification of supplier Following a design for Manufacturability Six Sigma Conversion Table Source: Journal of Management Research, 2006 Six Sigma has been applied in product development, new business acquisition, customer service, accounting, and many other business functions. It is not possible for all processes to operate at a Six Sigma level. The appropriate level depends on the strategic importance of the process and the cost of improvement relative to the benefit. It is generally easy to move from 2 Sigma or 3 Sigma level to 4 Sigma levels, but moving beyond that requires much more effort and sophisticated statistical tools (James Evans, 2008). The problem solving methodologies used by Six Sigma are: DMAIC used for projects aimed at improving an existing business process. DMADV used for projects aimed at creating new product or process designs. 8.1 DMAIC Source: wordpress.com Define The first step while implementing Six Sigma is to define the problem in operational terms to facilitate further analysis. A good problem statement identifies customers and the Critical to Quality (CTQ) factors that have the most impact on product or service performance and identify the performance metrics and the cost implications of the project along with defining what is to be done by whom and when (Thomas Bertels, 2003) Measure This phase of DMAIC process focuses on how to measure the internal processes that affect CTQs. This requires an understanding of the relationships between process performance and customer value. Analyse This stage focuses on why defects, errors, or excessive variation occur. Finding the answers requires identifying the key variables that are most likely to cause errors and excessive variation the root causes. One of the tools of identifying the root cause is the 5 Why technique which forces one to redefine a problem as a chain of causes and effects to identify the source of the symptoms by asking why five times (George Patterson, 2003). Improve Once the root cause of a problem is understood, the team needs to generate ideas for removing the problem and improve the performance measures and CTQs. Some of the techniques used to facilitate idea generation are brainstorming, checklists, etc (Osborn, 2003). The ideas generated are then evaluated and the most promising ones are selected, confirming that the proposed solution will positively affect the key process variables and the CTQs. Control This part of DMAIC focuses on how to maintain the improvements, which includes putting tools in place to ensure that the key variables remain within the maximum acceptable ranges under the modified process. Controls might be as simple as using checklists or periodic status reviews to ensure that proper procedures are followed or employing process control charts to monitor the performance of key measures. 8.2 DMADV The DMADV project methodology, also known as  DFSS  (Design  for  Six  Sigma),  features five phases: Source: SixSigmaTraining.net Define  design goals that are consistent with customer demands and the enterprise strategy. Measure  and identify CTQs (characteristics that are  Critical  To  Quality), product capabilities, production process capability, and risks. Analyze  to develop and design alternatives, create a high-level design and evaluate design capability to select the best design. Design  details, optimize the design, and plan for design verification. This phase may require simulations. Verify  the design, set up pilot runs, implement the production process and hand it over to the process owner(s). In India, only 5% of Indian automobile companies seem to implement the Six Sigma rule due to which they have not been able to achieve steady level of quality based on  ±3 Sigma limits around the specified target value. Six Sigma is a tool for continuous improvement making an organization to concentrate on the requirements of customers, process alignment, and timely well planned execution (Skaria, 1995). Thus to be able to compete internationally Indian automobile sector should follow Six Sigma program in order to install the TQM philosophy. This would in turn help them to map their performance overtime and to take required prior measures. Although automobile sector in India implemented Six Sigma to gain competence in its quality aspect, it still failed to implement it in the right direction. This was due to a number of reasons like: Absence of top management involvement commitment Practising an authoritarian behaviour and a hierarchical thinking. Lack of adequate education and training for the employees. No strategic goal setting and a weak system of monitoring. Inadequate knowledge in the field of Six Sigma and its related tools. Lack of passion to be the best in quality. No building up of the practise of Kaizen, the culture of continuous improvement. Not paying enough attention to the needs of the customers. Impatience to develop a new strategy to achieve quality and thus resorting to a quick unreliable way of fixing things. Lack of collaboration, integrity, excellence and respect for each other. During the 1970s and early 1980s there were not many automobile manufacturers in India the growth of this sector was slow. But in 1983 a dramatic change in the scenario occurred when Maruti was taken over by the Indian government and Maruti entered joint venture agreement with Suzuki (Japan) which stirred a revolution in the Indian automobile industry. With the adoption of the policy of economic liberalization by Indian government in 1991, major car manufacturer companies such as General Motors, Fiat and Honda, got a chance to set up their manufacturing bases in India. Even after two decades gone after implementing TQM in the automobile sector, India is still a very small player in the world auto market production. The overall economy of India is a direct factor influencing the growth of the Indian automobile sector and still lot is required to be done by the companies to implement TQM tools like Kaizen, Six Sigma, 5S and TPM. Since growth of automobile in any country is an indication of overall economy, thus lot need to be done by the automobile sector in implementing TQM quality tools particularly 5S, Kaizen, Quality Function Deployment and Business Process Re engineering. 9. Lean Organizations Lean production was a concept developed by the Toyota Motor Corporation to focus on the elimination of waste in all forms, including defects requiring rework, unnecessary process steps, and unnecessary movement of materials or people, waiting time, excess inventory, and overproduction. One of the key tools used in lean production is the 5 Ss : Seiri Refers to ensuring that each item in a workplace is in its proper place Seiton Refers to arranging materials and equipments so that they are easy to find and use. Seiso Refers to a clean working area so as to reduce maintenance problems. Seiketsu Refers to formalize procedures and practices to create consistency and ensure that all steps are performed correctly. Shitsuke Implies keeping the process going through training, communication and organizational structures. 10. Conclusion All types of automotive industries aim to have reduced costs, increased process efficiency and improved quality of their products and services by working towards achieving the needs of their customers through the application of TQM. With growing cut throat competition, TQM has become an important aspect of the management of automotive industry. With the implementation of the quality principles discussed above, companies will produce profits for themselves and also satisfy the needs of owners, employees, suppliers and society as a whole.

The hard drive uses two important principles about the magnetic fields. :: Computer Science

The hard drive uses two important principles about the magnetic fields. When we write data onto the hard drive Cit uses the law of electromagnetic induction and some material is magnetic. The hard drive uses two important principles about the magnetic fields. When we write data onto the hard drive it uses the law of electromagnetic induction and some material is magnetic. When we read data from the hard drive, it uses the Lenz's law. How hard disk drive works: Firstly we should know the two important part of the hard disk drive, 1. platters and media We put all of the data onto the platters. They are inside of the hard drive. There are several pieces of platter in the hard disk drive, maybe three or four. They are made of special material. The material must be strong and light. Because there are high rotation rates, when the hard disk drive working. Traditionally, people often use aluminum because it is a light material. But today, most platters are made from material like glass or ceramic composite. These light, strong materials have a very low thermal expansion, and compare to aluminum. They can withstand higher forces. So the platters can run faster. Older hard disk drive can only run at 3600 to 5200 rpm. Today's ones can run7600 to 10000 rpm. There is a layer of magnetic material on the surface of the platters. Today a thin-film media is used here. Thin-film media is a microscopic layer of pure metal bonded to the substrate surface through an interim layer. Because the distance between head and platters is very small (about 10 micro inches), but they can not touch with each other. So the thin-film media is very flat and is coated with a protective layer to help survive head crashing. 2. the arm and read and write head The arm that holds the read/write heads is controlled by the mechanism in the upper-left corner, and is able to move the heads from the hub to the edge of the drive. The arm and its movement mechanism are extremely light and fast. The arm on a typical hard-disk drive can move from hub to edge and back up to 50 times per second. It is hard to believe. But it is the truth. Simply, The read and write head is a ferromagnetic core. It can product a variety magnetic fields through a variety current to be able to write data onto the media in ASC2. And also can product variety current though inducing the variety magnetic field on the surface of the platter to read data from the hard disk drive.

Paul A Samuelson :: essays papers

Paul A Samuelson BIG ISSUES OF ECONOMIC CONCERN Samuelson has offered the world many economic theories. One area he is widely known for is his views on the spending multiplier. Samuelson has presented a way through his aggregate demand model to demonstrate how the spending multiplier affects individual types of spending. There are several components of aggregate demand. The basis for understanding this model is as follows: ïÆ'Ëœ An increase in prices causes a drop in household assets, thus causing consumers to spend less. ïÆ'Ëœ Increases in domestic prices reduce exports, which causes an increase in spending on imports. ïÆ'Ëœ The interest rate effect is when prices increase, as does the demand for money, thus increasing the interest rate. This forces a downward pressure on investment and purchases of durable goods. Therefore, investment, exports and consumption are all inversely related to pricing. In Samuelson’s model, government spending was the only constant. This means the government will always buy the same amount of goods no matter what the price. The aggregate demand schedule is therefore, the sum of consumption, investment, government purchases and exports. The chart below depicts the aggregate demand schedule. Price Level Consumption Investment Gov. Purchases Exports Real Expenditures (1986 $ billions) 160 400 75 100 25 600 140 450 100 100 50 700 120 500 125 100 75 800 100 550 150 100 100 9000 80 600 175 100 125 1000 Samuelson used this model to demonstrate how changes in these components would impact real expenditures. For example, the chart below shows the results if the government increased its purchases by $200 billion.

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June